Based on a term we coined in 2014 at Advertising Week, SheKnows Media launched the #Femvertising Awards in 2015 to honor brands that are challenging gender norms by building stereotype-busting, pro-female messages and images into ads that target women.
Since then, over 200 brands and agencies of all sizes and across all industries submitted their work for recognition, and more than 30,000 votes have been cast for the best ads.
This year, we launched the 2017 #Femvertising Awards on April 4 in honor of Equal Pay Day, and have expanded the scope and definition to be inclusive of ads that do the right thing by ALL humans, regardless of gender, race, religious beliefs and sexual orientation.
The votes are in — congratulations to the 2017 winners!
Lane Bryant for Inspiration
Audi for Next Gen
Angel Soft for #Dadvertising
L’Oréal for #Normvertising
State Street Global Advisors for Social Impact
Just Not Sports for People's Choice
P&G for #WinningWomen
United Colors of Benetton for #HatchKids Choice
DICK’s Sporting Goods for Wildfire
Read more about the winners and watch their ads