Based on a term we coined in 2014 at Advertising Week, SheKnows Media launched the #Femvertising Awards in 2015 to honor brands that are challenging gender norms by building stereotype-busting, pro-female messages and images into ads that target women.
Since then, over 200 brands and agencies of all sizes and across all industries submitted their work for recognition, and more than 30,000 votes have been cast for the best ads.
This year, we launched the 2017 #Femvertising Awards on April 4 in honor of Equal Pay Day, and have expanded the scope and definition to be inclusive of ads that do the right thing by ALL humans, regardless of gender, race, religious beliefs and sexual orientation.
The votes are in — congratulations to the 2017 winners!
Lane Bryant for Inspiration
Audi for Next Gen
Angel Soft for #Dadvertising
L’Oréal for #Normvertising
State Street Global Advisors for Social Impact
Just Not Sports for People's Choice
P&G for #WinningWomen
United Colors of Benetton for #HatchKids Choice
DICK’s Sporting Goods for Wildfire
Read more about the winners and watch their ads
Based on a term we coined in 2014 at Advertising Week, SheKnows Media launched the #Femvertising Awards in 2015 to honor brands that are challenging gender norms by building stereotype-busting, pro-female messages and images into ads that target women.
Since then, over 200 brands and agencies of all sizes and across all industries submitted their work for recognition, and more than 30,000 votes have been cast for the best ads.
This year, we launched the 2017 #Femvertising Awards on April 4 in honor of Equal Pay Day, and have expanded the scope and definition to be inclusive of ads that do the right thing by ALL humans, regardless of gender, race, religious beliefs and sexual orientation.
The votes are in — congratulations to the 2017 winners!
Lane Bryant for Inspiration
Audi for Next Gen
Angel Soft for #Dadvertising
L’Oréal for #Normvertising
State Street Global Advisors for Social Impact
Just Not Sports for People's Choice
P&G for #WinningWomen
United Colors of Benetton for #HatchKids Choice
DICK’s Sporting Goods for Wildfire
Learn More
For questions or more information about the #Femvertising Awards, reach out to:
Jenni Ottum
Public Relations Director
C: 418.231.4887
P: 480.237.7100, ext. 4109
E: Jennifer.Ottum@SheKnows.com
About SheKnows Media
SheKnows Media is a top women’s lifestyle digital media company that averages more than 70 million unique visitors per month (comScore) and reaches 318 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, STYLECASTER.com and HelloFlo.com. SheKnows Media also organizes the conference #BlogHer17, the largest annual celebration of women online content creators, social media influencers and brand executives, taking place in Orlando, June 22-24, 2017. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate nearly 1 billion ad impressions per month (sources: DFP), allowing brands to distribute authentic content and integrated advertising at scale.
SheKnows Media is based in New York and Scottsdale, Ariz., with offices in Los Angeles and Chicago. We also operate internationally in Canada, Australia and the United Kingdom.